Thursday, January 7, 2016

New Designer: Mijanou Swimwear

We are excited to introduce Mijanou Swimwear to the store!  Established in 2012, the label is the creation of one woman's passion to produce the most fashion forward swimwear label in Australia today.  Founder Karen Connell, a French-born designer, has been the creative driving force behind the brand.  She has been designing and making garments since the age of 16.

Mijanou is known for its structure, signature detailing and innovative designs.  The brand employs fashion forward styling, exclusive prints and imported Italian fabrics to create luxurious, timeless and stylish pieces.   

Mijanou is sold in high end stores across Australia and continues to grow internationally with stockists in the U.S., Europe and South Africa.  It is a favorite of celebrities and the fashion elite alike.  We are confident you will also fall in love with the brand.

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Friday, December 25, 2015

Happy Holidays to You and Yours!

With stars shining bright, trees that twinkle and hearts so light ... we wanted to take a moment to wish you a very Merry Christmas and Happy New Year.  May your days be filled with joy, love and lots of laughter.

From California, With Love!

Photo Credit: Pasinga
Awra Boutique

Wednesday, December 16, 2015

New to the Boutique: Alibi NYC

We are excited to introduce Alibi NYC to the store!  Alibi jewelry was founded by Jo Liu, a graduate of New York University and Parsons School of Design.  Jo Liu's designs are minimalist and reflect on shapes found in industrial cities as well as in nature.  The geometric shapes and alternating structures of the designs complement almost any look.
Alibi NYC Jewelry

Nearly all of Jo Liu's pieces are designed to be complementary with each other and can be tailored to fit your individual style.  Whether you enjoy a bolder and more extravagant look or a more simplistic look, Alibi by Jo.Liu will suit even the most discerning of customers. 

Alibi NYC jewelry has garnered attention from fashion press including Vogue Taiwan, Elle Japan, Harper's Bazaar, Lucky, Paper, Foam, Nylon, Audrey and Bust Magazine.  Pieces have also been featured on celebrities such as Elisabeth Moss and Lena Headey. 

From concept to finished product, everything at Alibi is handmade in New York City. Explore our meticulously edited selection from Alibi jewelry.  We can't wait to see how you style your pieces from the line and as always, don't forget to share your pictures with us on Instagram or Facebook!

Monday, December 14, 2015

The Trendsetter: Renamed Apparel

Los Angeles-based Re:named clothing puts a creative spin on closet staples. Offering inventive styles at approachable prices, the ambiguously named label infuses classic, laid-back California style with forward, urban elements.  Inspired by '70s fashion this season, Re:named apparel ushered in a beautiful collection featuring ponchos, jumpsuits and fringe dresses with a contemporary and modern twist.  Enjoy!

Wednesday, December 9, 2015

New to the Boutique: Bisjoux

We are excited to introduce Bisjoux to the store!  Bisjoux jewelry was founded by Karin Wilzig, a graduate of the Fashion Institute of Technology.  Born in Belgium and raised in New York, Karin's interest in art started at an early age.  Through the years, she has applied her skills through all mediums from paint to photography.  It was only recently that she turned her passions to the art of jewelry design.

Karin wanted to create a line that represents the diversity in society. She did not want to follow trends.  Rather, she wanted to create pieces that would not only inspire her but also inspire her clients and customers.  By adding classic touches, tribal twists and modernistic forms, Karin hoped to create something that stands out from the rest, catches your interest, sparks your creative side and inspires your soul to glow.  With the debut of her eponymous collection for Bisjoux jewelry, Karin has certainly delivered on her promise!


Bisjoux has garnered attention from notable fashion press including Creem, Nakid, Bifurc, Lucy's, The Angle, Vulkan, Flawless and Institute.  Pieces have also been featured on celebrities such as Lady Gaga.  From concept to finished product, all Bisjoux pieces are handcrafted to give them more soul.  Explore our curated selection of Bisjoux jewelry.  We can't wait to see how you style your pieces from this unique and modernistic line and as always, don't forget to share your pictures with us on Instagram or Facebook!

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Monday, December 7, 2015

Feature: Awra Boutique in the SheSpark Holiday Gift Guide

As a startup, one of the challenges we constantly face is getting media coverage.  We are, therefore, beyond thrilled whenever we are featured in a magazine, blog or any other fashion or entertainment related publication.  We are honored to be featured in the SheSpark Holiday Gift Guide this holiday season.  The Guide focuses on emerging brands that cater to the needs of the modern woman.  Enjoy and Happy Shopping!

Monday, November 30, 2015

Getting Salty: Salt Swimwear

The brainchild of lifelong beach girl and world traveler Layla Pakzad, Salt Swimwear is a wildly inspired swim and beachwear line that has garnered high profile celebrity fans like Mena Suvari, Megan Fox, and Marisa Miller.  In the Into the Wild collection, Layla played around with mosaics, styles and cuts that were inspired by her travels.  Enjoy!


Thursday, November 26, 2015

Happy Thanksgiving!

Gratitude is the inward feeling of kindness received.  Thankfulness is the natural impulse to express that feeling.  Thanksgiving is the following of that impulse.  

~ Henry Van Dyke

Photo Credit: McMullen
Awra Boutique

Thursday, October 29, 2015

New to the Boutique: Jessica Faulkner

We are excited to introduce Jessica Faulkner to the store!  The label was established in 2012 by Jessica Faulkner, a self-described tomboy-meets-debutante.  As a Southern California native and former snowboarding competitor, Jessica's style embodies a loose elegance mixed with a little bit of edge.

Jessica Faulkner

Like its namesake, the Los Angeles-based Jessica Faulkner label strikes the right balance between feminine elegance with the edge of a woman that takes life by the horns.  Now in its seventh season, the label evolves with each collection by creatively using eye-catching prints, pristine, quality fabrics and flattering shapes designed to make women feel their best every single day.  

Jessica Faulkner

We are confident you will fall in love with the classic yet modern silhouettes that have a distinct style and air of confidence - the essence of Jessica Faulkner clothing.

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Thursday, October 8, 2015

New to the Boutique: Weekend Society

We are excited to introduce Weekend Society to the store!  The label was founded in August of 2012 by Andres Andrieu and Jason Joyce, two friends who began collaborating on creative projects when they met in college.  The duo discovered that their creative pursuits complimented one another and decided to move forward with their latest project - the clothing line.

Weekend Society’s clothing is designed and made in the United States.  The designs are crafted through a collaborative process and draw from multiple sources of inspiration.  The company makes a considerable effort to choose the best material for each piece as they believe that the brand will lose its worth without comfort and quality.  The company also believes in doing business justly and promotes its mission by being sweat-shop labor free, environmentally conscious and giving back to charitable causes.

The brand is devoted to the wanderers, the wild ones and those who believe there is still a bit of mystery in the world.  They aim to remind people that the weekend is a state of mind and appreciating the simple things doesn’t just have to start at the end of the week.  It is not solely about the clothing, but how you live your life in the clothing that captures what it means to be a member of the Weekend Society.

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